The SEO game is becoming nearly identical to the Google AdWords game. If you want higher SEO rankings for your website, you need your website link to be clicked on more than your competitor’s websites on the search results page. This is exactly how it works for Google AdWords. The ad that gets the top ranking (#1 ad position on page 1 of the search results) for a specific search results is the ad that has the highest click through rate–NOT the ad that has the highest bid amount. Google rewards you for creating an ad that gets clicked on more than the ads you are competing against, and now they are doing the same thing with their natural (free) search results. Click here to read my blog post on you will be rewarded financially for testing hundreds of ads.
If you perform SEO and you want higher natural rankings for your web pages, update your meta title tag and your meta description tag on your poorly ranking pages so they are much more exciting and they get a higher percentage of people to click on your website link when they conduct a Google search and see your website link listed in the natural search results.
Google is constantly running experiments where they will include your website link for specific search results. If your website link gets clicked a lot, you will get higher rankings. If your website link get very few to no clicks, you get a very low ranking.
I have been experimenting with this and my rankings have been steadily moving up as I write much more attractive and benefit driven title and meta description tags for all of my web pages because now more people are clicking on my website link when they see it in the natural search results. Looking back at how I used to write title and meta description tags, what I wrote was dull and did not grab people’s attention to want to click on my website links from the Google search results page. So, few people clicked on my website links and therefore, Google kept lowering my rankings.
To solve this problem, what you want to do is make your meta title tag and meta description tag much more like longer versions of Google AdWords ads and make them irresistible so people want to click on them.
Here is an example of what I mean for creating title and meta description tags that are more exciting and benefit driven to get more people to click on your website link when they conduct a Google Search.). This example is for two websites that sell dog toys.
Example 1: A website with a boring title tag and boring meta description tag.
Dogfun Inc. – Buy dog toys online
Dogfun Inc. sells a large supply of dog toys. Buy your dog toys online at our website.
Example 2: A competing website that has an exciting title tag and meta-description tag.
DogStuff – Buy fun dog toys at up to 60% Off & FREE Shipping!
Get your dog the most fun dog toys in the world at up to 60% off and get FREE Shipping! Each order comes with a secret FREE gift. Visit out site now.
Notice how in example 2 the website’s title tag and description tag are much more exciting and benefit driven and will attract a far higher percentage of people to click on it and go to that website than the website in example 1? This is what you want to do. You want your meta title tag and meta description tag to be much more exciting and benefit driven than the websites of your competitors. By getting your website link clicked on more than your competitor’s websites in the natural search results, Google will raise your rankings while lowering their rankings. It’s all about who gets the highest percentage of clicks for a given search.
If out of every 100 searches your website is clicked on 5 times and your number 1 competitor’s website is clicked on 8 times, Google will give a higher ranking to your competitor because their website gets a higher click rate percentage than your website. But, if you improve your title and meta description tag so now 10 people out of 100 click on your website, you will now have a higher click rate percentage than your number 1 competitor, and your website will be given a higher ranking than your competitor. Again, this is how Google AdWords ranks ads.
In summary, if you want a fairly easy and white-hat way to improve your SEO rankings, create much more exciting and benefit driven meta title tags and description tags for the pages on your website where you want a higher natural Google ranking. However, if you already have a top SEO ranking, then stick with what you have for that page because it’s working.
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