top 3 social media marketing blunders

Here are the top 3 social media blunders I see being made by mid-to-large companies:

1. Talking using cold dull boring business language that sounds like it was written by an attorney. Businesses need to loosen up and using communication that reads as if you are talking to your best friend. Give your social media communications some personality and show you are a real live person instead of the legal department.

2. Selling too hard! Social media is for conversations and building relationships - NOT hard sales.

3. Not giving information that is of value. To increase social networking results, give people a reason to talk about your company and refer others to you. Give helpful tips, resources, etc. Show the social networking world that you are a giver instead of just trying to promote your products/services. If you want to get more, learn to give more.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"

social media marketing

A major question in marketing/advertising today is how much should a company spend on social media marketing and should a company reallocate marketing dollars from from more traditional media (radio, TV, print...) and use that money for social media marketing.

My view is that if a company can accurately measure its social media marketing and prove it is generating a higher return on investment and helping the company achieve its marketing goals better than another type of media, then yes, funds should be allocated to it. Whenever a marketing tactic is profitable, it should be used. That is just smart business sense.

However, my opinion is that social media is still very much in its infancy and should be used sparingly until better measurement tools are in place to measure its effectiveness and ROI. When choosing marketing channels for my clients, social networking is a piece of the pie, but it’s a rather skinny piece. My advice is to lightly test social media marketing and measure what the results are. Take small steps. If it works and it helps you achieve your marketing goals, great, do more of it. If it does not work, no problem as you are not out that much money and you can continue testing on a small scale.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"