Dental marketing on the internet

One of the best ways for dentists to market their dental practices is to use search engine optimization (SEO) on the Internet. This is the process of getting your website ranked in the top results when a person conducts a specific keyword search in a search engine such as Google or Yahoo.

As dentists normally only provides services for a specific city or town, performing search engine optimization for dentists is actually very simple.

I have performed SEO for a local dentist in Green Bay, Wisconsin, and the results were outstanding. I did not charge him for this service as I wanted to conduct a SEO test to see what kind of results I could get with minimal work. Within about 2 months he had top 10 rankings in Google and Yahoo when a person went to Yahoo or Google and searched for "Green Bay Dentist."

I have to tell you that it was easy to get those results. All I did was add keywords and the city name to his website title tag as follows:

(title tag) Green Bay Dentist - XYZ Dental in Green Bay Wisconsin (title tag)

I also created a couple of outbound links from other websites that included his keywords in the anchor text (Green Bay Dentist). I created maybe 5 outbound links total that I pointed at his site.

I estimate that I spent 2 hours on this SEO project and it got him top 10 results and new clients calling. Was he buried in new business because of this? No. But he did get a steady stream of about 1-2 new patient per week from the website and over time those new patients added up. When you add referrals and new patients bringing in their families, it is a great way to build a dental practice. So SEO is a good marketing channel for dentists, especially dentists in large cities where many people are using the Internet to find a dentist. In a large city a dentist with top 10 search rankings may get several new patients each week.

So the moral of this story is that for fairly little work, a dentist can easily get top 10 search engines results and a steady stream of new patients from the Internet. If you are a dentist reading this article, you need to have SEO done for your website or you are missing out on a great marketing channel to bring new patients to you.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"