Tuesday, October 04, 2005

Internet Marketing Mistakes and Copywriting

On nearly a daily basis I get a call from a company that is spending a small fortune on website marketing to send traffic to their website. The problem is nobody is buying anything.

My first question is, "who wrote the text for your website?" In nearly every case they tell me they hired their webmaster to write it. Big mistake!

Why is it a mistake to have your webmaster write your website marketing text? Here is a hint - webmasters are programmers, NOT professional copywriters who know how to write text that sells. If you want your website to generate sales, you must hire a professional copywriter who knows how to write words that make people want to buy.

You can send tens of thousands of people to your website but if the text on your website does not create excitement and a desire to purchase, it is all for nothing. Therefore, before spending a fortune to send traffic to your website, invest in the services of a professional marketing copywriter to write text that excites people to buy.

If you want to work with an honest marketing copywriter who has experience writing website sales copy that sells, it would be my honor to help you. For a price quote, please call Mike at (920) 471-1638.

If you cannot afford to hire a copywriter, then learn how to write advertising copy by studying the book, "Tested Advertising Methods" by John Caples. It is one of the best books ever written on how to write text that sells. You can buy it at amazon.com.

To Your Success!

Peter Geisheker
CEO
The Geisheker Group advertising agency


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