Google Adwords Tips part 3

In this, my third article in my series of tips on how to correctly use Google AdWords to drive targeted buying traffic to your website, I am going to discuss what I see as the most powerful yet most underused strategy for successful advertising with Google AdWords - using negative keywords to block the wrong type of traffic from seeing and clicking on your Google Ad.

Negative keywords are words people include in their search queries that make them a bad prospect for what you are selling.

For example, let’s say on your website you sell very high quality new metal bird cages and you are bidding on the key phrase “bird cages.” Now would a person who searches for “cheap bird cages”, “free bird cages”, “glass bird cages”, “used bird cages”, or “bamboo bird cages” be a good prospect for you? No. They are looking for something you do not sell. Therefore, you do not want them seeing your Google Ad, clicking on it, and wasting your money.

So how do you add negative keywords to your Google AdWords campaign? Very simple. Once you have created a campaign, click on the “keywords” tab. Then scroll down toward the bottom of the page and you will see a link to add negative keywords. Click on it and start adding words that would bring the wrong type of traffic to your website such as: free, cheap, glass, wood, bamboo, used… etc.

The way Google handles your list of negative keywords is once you have added your list of negative keywords, if a person conducts a search on “glass bird cages”, which contains your negative keyword “glass”, your Google ad will NOT be displayed to that person. And if your ad is not displayed, the person cannot click on your ad and waste your money. On the other hand, if a person searches for “bird cages” or “metal bird cages”, your ad WILL be displayed because no negative keywords are included in those searches. Do you see how adding negative keywords to your campaign allows you to filter out the people you do not want while letting the people you do want see your ad, click on it, come to your website and buy your products? Pretty cool isn’t it! It is honestly the most powerful advertising tool I have ever seen.

Now that you understand what negative keywords are and how they will dramatically improve your success with Google AdWords, the next question is, how do you find negative keywords? Here is where you fall in love with me. Instead of spending a day guessing, there is a fantastic FREE tool you can use at Word Tracker at http://freekeywords.wordtracker.com. To use this tool, just type in your main search phrase for your ad campaign (in this case your main search phrase for people to see your ad is, “bird cages” (without the quotes) and click the “Hit Me” button. You will then see a list of all searches people are conducting based on your search phrase of “bird cages”. Your job is to review this entire list and add all of the wrong search words to your negative keyword list so people who are conducting searches using words for products or services you do not offer do not see your Google Ad.

The key to success with Google AdWords is being very focused on driving ONLY the correct type of traffic to your website. Every click on your Google Ad costs you money. Do not waste your money by advertising to the wrong people.

This very powerful tip I just gave you on how to use negative keywords is one of the biggest secrets of Google AdWords consultants (like me) and the businesses that make a lot of money advertising with Google AdWords (like me).

If you need help with Google AdWords or any type of marketing and advertising, my marketing firm can help you. For a free quote give us a call at (920) 471-1638.

Click here to view my Google AdWords tip 1: How to write a headline

Click here to view my Google AdWords tip 2: How to write ads that get a high click through rate.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
"We don't help you compete, we help you dominate!"

Google Adwords Tips part 2

In my first post, Google Adwords Tips part 1, I discussed the importance of using the keywords people are searching for as your headline. In this post I discuss how to write the second and third line of your AdWords ad. As an example, we are doing to use the search "Bird Cages"as the basis for our ad.

1. The first line is the headline. Use search terms as your headline. So, for your headline you may want to have something like: Buy Bird Cages

2. Line 2, Give a benefit. Huge Selection of Bird Cages.

3. Line 3, give an incentive to click on your ad. Huge Savings This Month!

The key with writing successful Google AdWords ads is you want to get people excited about clicking on your ad. A way to do that is always understand that people only care about what is in it for them. So when writing your ad, put yourself in your customer's shoes and ask yourself, "what's in it for me?" Why will I get value from clicking on this ad?

Click here for Google AdWords tip 3--how to use negative words to filter out "lookers" so you are attracting quality customers to your website.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
"We don't help you compete, we help you dominate!"

google adwords tips part 1

Google AdWords is quite possibly the Internet's number one advertising tool and it is a direct marketer's dream come true. It is a pay for performance model in that you do not pay for impressions; you only pay when a person clicks on your text ad that is running on Google AdWords. When I started my business several years ago, I used Google AdWords as my main marketing/advertising channel and it worked wonderful for helping me attract clients to my marketing firm. I still use it today and I can always count on Google AdWords to generate great leads for my business. However, you can also lose a ton of money using Google AdWords if you do not know what you are doing.

This blog post is going to be the first of several that provide you with Google AdWords Tips.

Tip 1. It's all in the headline. When you make your headline for your Google text ad, you want to use the exact search term you are bidding on--NOT the name of your company. So, let's say you are selling motorcycle parts on your website and you want to bid on the search term "motorcycle parts". The headline of your text ad should say, "Motorcycle Parts", not "ABC Motorcycle Company". The reason for this is your ad will be clicked on much more if you use the exact words the person is searching on.

Another huge benefit of using the search term as your headline is that when your headline words match the search terms a person is searching on, Google will bold your headline. Pretty cool isn't it! And, when Google bolds your headline, your headline stands out more and therefore, gets more clicks.

You also want to capitalize the first letter in each word of your headline. The headline "Motorcycle Parts" will be clicked on more than the headline "motorcycle parts."

Google AdWords tip #2--how to write ads that get a high click through rate.

Click here for Google AdWords tip #3--how to use negative words to filter out "lookers" so you are attracting quality customers to your website.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
"We don't help you compete, we help you dominate!"