Ford TV Commercials

I just saw a commercial for Ford cars where they talk about the quality of Ford cars being better than Honda and Toyota. When is Ford going to learn that consumers do not believe that Ford makes better cars than Honda or Toyota? People see Ford cars as being average cars, just as they have for the past 20+ years. And, with Ford creating the same boring as hell TV commercials that they have been making forever, they are not going to change the minds of consumers.

Ford needs to start showing proof of their so called quality being better than Honda and Toyota. Use testimonials from car experts and auto mechanics. Ford needs to do far more than just toot their own horn (excuse the pun), because nobody believes you Ford.

Or, a better marketing plan is that Ford needs to change their positioning strategy and become the NEW Ford where they focus on a new position in the auto market, such as we build the longest lasting and easiest to maintain hybrids, or we make the cars that are the most affordable to own because they require such little maintenance, or whatever. My point is that Ford cannot turn their company around by doing the same crappy boring "we think we are as good as the Japanese cars" advertising campaigns. Ford, wake up and enter the 21st century. Show why you are different and special! Stop trying to compare yourself to Japanese cars.

Peter Geisheker, CEO
The Geisheker Group Marketing Firm
(920) 471-1638
"We don't help you compete, we help you dominate!"