How to succeed with email marketing

My tips for the best way to make email marketing successful are as follows:

1. Provide valuable information to your email list. Give your email recipients something of value so they keep your email and look forward to receiving your next email. I get many of my clients from my email list because I provide "how to" tips to help my subscribers better market their business. This shows them that I am an expert and that I want to help them succeed. Over time this builds trust and the people on my email list become loyal paying clients.

2. At the end of each email, add your sales pitch and a call to action. If you want people to do something, you need to tell them how to do it. "Call us today at 123-456-7890 for a no-obligation telephone consultation on X."

3. Use 1-3 testimonials in your email of satisfied customers saying how your product/service has helped them. Nothing in marketing works as well as heart-felt customer testimonials.

4. Do not overwhelm your email list by emailing them every day or even every week. I have found that sending more than one email per week irritates subscribers and they will unsubscribe.

5. Most important of all is a good subject line. Your subject line is like a headline for an advertisement. You must make your headline interesting so people want to read the email but you do not want it to look like spam. So, there is a fine balance. I find subject lines that say, "How to do X" work well.

Warmest wishes,

Peter Geisheker, CEO
The Geisheker Group advertising agency
"We don't help you compete, we help you dominate"
(920) 471-1638

Aweber Email Marketing and Autoresponders

Hello everyone,

Today I have a couple of great marketing tools to recommend to you.

The first tool is an outstanding email auto-responder system by AWeber. Auto-responders are a fantastic way to market to prospects via email automatically. As a marketing tool, they are phenomenal. For more information on AWeber and how to use auto-responders as a powerful marketing tool please go to http://www.aweber.com/?212265.

The second marketing tool is Google’s AdWords estimator. This tool allows you to get quick traffic estimates for new keywords without having to add them to your Google account or using the AdWords sign-up wizard. Best of all, there is no charge to use this tool. https://adwords.google.com/select/TrafficEstimatorSandbox

If you need help creating a strategic marketing program, setting up an Internet marketing campaign, or creating marketing materials such as a powerful sales letter, a brochure, a press release or a website, please contact The Geisheker Group, Inc. by calling (920) 471-1638. Or, send us email by clicking on the following link: http://geisheker.com/contact.php

To view all of the marketing services we provide, please visit http://www.geisheker.com.

To Your Success!

Peter Geisheker
The Geisheker Group advertising agencies