Dos Equis Beer Commercials

Yes, you hear me complain about TV commercials all the time on this blog because most TV commercials are awful and a total waste of the advertiser's money.

However, every once and a while I see a gem, and today I saw a winner.

The new ad campaign for Dos Equis beer with "the most interesting man in the world" and showing romantic images of the the mid 1900s is pure genius and an ode to David Ogilvy with a bit of tongue and cheek added for flavor. I find myself hanging on every word and really focusing on these TV commercials. For the ad agency that developed this campaign, bravo! Brilliant work that I am sure is making Dos Equis sales and market share grow.

This ad campaign is proof that the advertising strategies developed by the advertising masters like David Ogilvy still work and should be used more often.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group Marketing Firm
(920) 471-1638
"We don't help you compete, we help you dominate!"