guerilla marketing definition

Business owners always ask me about the definition of guerilla marketing and what the heck is it.

First of all, Guerrilla Marketing is a term coined by the brilliant marketing strategist Jay Conrad Levinson. Jay has written many books on Guerrilla marketing that you can purchase at bookstores and online. I have read most of Jay's books and they are outstanding. If you want to improve the results you get from marketing, reading Jay's books is mandatory.

Okay, so what is Guerrilla Marketing? I consider it to be using intelligent direct response advertising. Instead of throwing zillions of dollars at broad ad campaigns like many large companies do, Guerrilla marketing is smart laser focused niche marketing using direct response tactics to increase sales and the return in investment you get from the money you invest in marketing your business.

To learn more about Guerrilla Marketing, I recommend you visit Jay Conrad Levinson's website at http://www.gmarketing.com/

To your business success!

Peter Geisheker, CEO
The Geisheker Group advertising agency
"We don't help you compete, we help you dominate"
http://www.geisheker.com
(920) 471-1638