Thursday, June 04, 2009

How to be more creative

As the main part of my job is creating marketing materials and advertising campaigns, being able to turn on creativity every single day is very important. Here are my top 5 ways for staying creative and coming up with innovative ideas on a daily basis:

1. I get my blood pumping by listening to my favorite music. This puts my brain in a "happy place" and coming up with creative ideas is easier.

2. I will grab 3-5 magazines and start thumbing through them. Seeing different ideas in advertisements and story headlines always helps me generate tons of new ideas very quickly. In fact, I would say it is probably the best brainstorming method there is as you can generate so many ideas so quickly by skimming through magazines.

3. Walk around. Sometimes by just going into a different room I will have new ideas. It is amazing how your environment can quickly change your thought process and open new idea channels.

4. Put a favorite movie in my computer's DVD player and either watch it or just listen to it in the background. I find that Harry Potter movies work especially well for opening up my creative channels.

5. Write ideas down as quickly as possible on a white board. Just write, write, write. Let the ideas flow and try to keep up.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing companies
"We don't help you compete, we help you dominate"
http://www.geisheker.com
(920) 471-1638

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