My Secret Formula For Writing a Winning Sales Letter
1. Write a powerful headline that offers a solution to a major problem - "How to make your car instantly get 18% better gas mileage with the revolutionary googliedoozer recommended by top auto mechanics."
2. Personalize the letter - Dear Mr. Smith... NEVER say "Dear Friend" or you tell the reader you are sending them junk mail.
3. Opening 1-2 paragraphs - discuss the problem. Exaggerate the problem if needed. Make the person reading the letter really feel the problem and how the problem is hurting their life. Create an emotional response to the pain caused by this problem.
4. Body. Introduce the solution - the product or service the sales letter is marketing. Should be 2-3 paragraphs long and describe why the product/service is the best solution to this problem.
5. Include 3-5 bullet points of the benefits the product/service provides.
6. Add 1-3 customer testimonials stating how well the product/service works for solving the problem being discussed. This is offering social proof of the quality of the product.
7. Make the offer and then make it better and tell people to order by a specific date - "Start getting better gas mileage today by ordering the Googliedoozer for only $79.95. However, if you order by December 15, 2008, we'll knock $20 off the price so you can get if for only $59.95! Order today so you don't miss out as our supply is limited. To order, do this (call 800-123-4567, go to our website, other...).
8. Offer a guarantee. "We are so confident that the googliedoozer will make your car get 18% better gas mileage that we offer a 100% money back guarantee. Try it for 30 days and if you do not get 18% better gas mileage, send it back to us for a full refund minus shipping."
9. Repeat the offer. Don't miss out, order today....
10. Close (Sincerely, John Scott, CEO, Googliedoozer Inc., phone, email, fax, etc.)
11. P.S. Reminder of the value of the offer and to order today. Should be in bold type.
12. If room, add more testimonials.
If you do all of the strategies outlined in this article, you will see a much higher response rate to your sales letters. Now get to work and write your best sales letter ever!
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing company
"We don't help you compete, we help you dominate"
(920) 471-1638
Fax: (920) 491-9090
Labels: copywriter, copywriting, sales letter, sales letters
posted by Peter Geisheker @ 9:55 AM
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