Value Proposition Marketing Lesson

Recently my marketing team and I were talking to a new client and we asked that client to describe what their business does. 40 minutes later the client was still describing what their business does.

Here is a huge marketing lesson for you: If you cannot describe what your business does in about 12 words or less, you do NOT know what your business does.

Marketing is about focus. Super-duper-mega-get-to-the-damn-point-focus.

And when you describe your business in 12 words or less, you should be stating the #1 benefit you offer your customers. That is your value proposition.

For example, when people ask what my marketing firm does, I say, "We help businesses get more customers and increase sales." You have to agree that you cannot get much more focused and to the point than that.

Now think to yourself, what is the #1 benefit your business offers to your customers and how can you describe that benefit in 12 words or less. This is how you focus your marketing, and in doing so, attract more customers and increase sales.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"