Taco Bell Black Jack Taco TV Commercial

I just saw the new TV commercial for the Taco Bell Black Jack Taco. This is going into my list of worst TV commercials I have seen. First of all, they compare the Black Jack Taco to black boots, a black dress, a black dog, and a black eye. Wow, isn't that appealing! Seeing a black dog and a black eye make me want to run out and try the Black Jack Taco.... NOT!

And, the Black Jack Taco itself looks disgusting. The black taco shell looks like it is horribly burnt. It is just plain nasty. My guess is this hideous product will be discontinued within 6-months... if it even makes it that long.

This is a great example of what not to do in advertising.

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
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