Sears Brett Favre TV Commercial

As a resident of Green Bay, Wisconsin, Brett Favre evokes strong emotions in me between do I love this guy or do I think he's a bonehead for retiring and then un-retiring about 5,000 times now. I don't know, I just can't seem to make up my mind on Brett Favre.

Anywho, today I saw a new Sears Blue Electronics Crew TV commercial staring Brett Favre, and it was pretty darn good. Brett is as a shopper who is considering buying a new TV set. The Sears salesman explains that Sears does real-time price checking to guarantee the lowest price (hmmm, could this be a copycat marketing idea of Progressive Insurance price checking?). The reason for this new price checking system is to give Sears customer's the best deal and to help people who have trouble making a decision make a decision and stick to their decision. Brett Favre says, "those guys drive me crazy." Then Brett says "I'll take it" to the salesman to buy the TV. Then, a second later Brett says, "I don't really know..."

It was nice to see Brett make fun of himself and the Ad Agency for Sears to take advantage of this clever opportunity... even though they did copy the price check idea from Progressive Insurance.

All in all, a very decent TV commercial. It is both entertaining while focusing on a major consumer benefit. Kudos to Sears and your ad agency on making this commercial.

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
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