Intel Rock Stars Commercial

Here is another great example of a TV commercial that is both entertaining while providing a strong benefit message - The Intel "Rock Star" commercial.

In the commercial they show raving fans inside an office building as somebody famous walks through the building. There is rock music playing in the background and it makes you think the person causing all this excitement must be a major celebrity. And, in the world of technology, it is a celebrity - it's Ajay Bhatt, the co-inventor of the USB.

The tag line of the commercial is, "Our rock stars are not like your rock stars." Obviously the meaning of the commercial is Intel values technological innovation above all else, so if you want the best technology, choose Intel.

However, where this commercial falls short is it could have done so much more to involve its audience. It could have directed people to the Intel Twitter page, to their facebook page, to their website for a contest, and more. A big problem I see with corporate TV commercials is their lack of involving their audience to do more such as directing them to the company's social networking profiles, asking people to come to their website for a contest, offering a free white paper for download, etc. With there being so much interactive technology on the Internet, companies need to make use of it to create a truly interactive environment with their audience.

You can see the Intel commercial on youtube by clicking here.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
"We don't help you compete, we help you dominate!"