How to test market a new product

Today I want to discuss the importance of testing a product’s market appeal BEFORE spending money to launch a new business and an advertising campaign.

Quite possibly the biggest mistake people make in business is they spend all of their money building a new product and opening a business BEFORE they test the market to see if consumers really want this new product. Many people have lost their life’s savings and have gone bankrupt by starting a new business to sell a new product before testing to determine if consumers even want the product.

You can never know the public’s response to a product or service without first testing it to see what their reaction will be. Testing is the key to success in advertising. NEVER try to sell a product without first testing it to see if consumers really want it.

It is a fact that four out of five products will fail and if you try to advertise a product on a large scale before testing it to see if consumers really want it, you are almost guaranteed to lose all of your money. You should never guess or assume what the public wants. You have to conduct tests to your target market to know for certain if your product is what they want.

So, how do you test if consumers want your new product? Here are two low cost strategies:

1. Create a simple website to test market your product and send targeted traffic to your website by advertising on Google AdWords. For under $1,000 you should be able to tell if your product is something consumers want. You do not even need to have a product to do this. Simply use your website as a survey tool and ask people if they would buy your product and what they would be willing to pay for it. For more information on Google AdWords go to https://adwords.google.com.

2. If you have a finished product, besides test marketing it using Google AdWords, you can also try selling it on eBay.com. Placing your product in an auction on eBay is very inexpensive and it is a great way to see if consumers want what you are selling and what they are willing to pay for it. www.ebay.com.

If you would like help test marketing your new product, contact us at 920-471-1638

If you need help creating a marketing program to determine the precise marketing strategies and sales message you should be using to market your product or service, please call The Geisheker Group, Inc. at 920-471-1638. We would love to help you build a powerful marketing program and grow your business!

We can also develop your marketing materials such as a logo, a slogan, a brochure, a press release, sales copy for your website, a display ad, and a sales letter.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group advertising agency
920-471-1638