Today I worked on preparing a marketing program for a new client. After reviewing my client's website, I want to offer a few pointers for creating a business website and Internet marketing.
1. DO NOT HAVE YOUR WEBSITE TEXT IN ALL CAPS. IT MAKES IT LOOK LIKE YOU ARE SHOUTING AT YOUR CUSTOMERS. IT IS ALSO HARD TO READ.
2. Do not make your links the same color as your body text. Finding links should NOT be an Easter Egg hunt. Make your links a different color than the rest of your text so your customers can actually find your links.
3. Break up large blocks of text with sub-headlines. It makes it easier to read your website and it draws people into your text so they keep reading.
4. Include your contact information on every page of your website or at least provide a link to your contact information on every page of your website. A big part of making sales online is building trust, and it is hard to trust a company that does not provide a phone number.
That is all for today.
Thanks for reading.
Peter Geisheker
CEO
The Geisheker Group
marketing companyLabels: internet marketing, website development