top 3 social media marketing blunders
Here are the top 3 social media blunders I see being made by mid-to-large companies:
1. Talking using cold dull boring business language that sounds like it was written by an attorney. Businesses need to loosen up and using communication that reads as if you are talking to your best friend. Give your social media communications some personality and show you are a real live person instead of the legal department.
2. Selling too hard! Social media is for conversations and building relationships - NOT hard sales.
3. Not giving information that is of value. To increase social networking results, give people a reason to talk about your company and refer others to you. Give helpful tips, resources, etc. Show the social networking world that you are a giver instead of just trying to promote your products/services. If you want to get more, learn to give more.
To your business success!
Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"
Labels: social media marketing
posted by Peter Geisheker @ 10:50 AM
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umbaiSmall business
Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.
The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary.
www.onlineuniversalwork.com
So glad I bumped into this. On the verge of using social media to propel business... very useful thanks!!!
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