Celebrity Endorsements and marketing

My professional opinion about using celebrities to endorse a product or service is that it can be a smart business decision (i.e. lucrative) as long as the celebrity is popular and believable among your target market. Does your target market view the celebrity as somebody they admire? Do they trust the celebrity? Also, does your target market honestly believe the celebrity would use your product or service? Believability and trust are key.

You also want to choose a celebrity you can work with over several years. Repetition is key to advertising success, and having a celebrity pitch your product for only a short period of time (a year or less) is not a good idea. People want familiarity and a business only achieves that through repetition over time.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing companies
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"