social media marketing

A major question in marketing/advertising today is how much should a company spend on social media marketing and should a company reallocate marketing dollars from from more traditional media (radio, TV, print...) and use that money for social media marketing.

My view is that if a company can accurately measure its social media marketing and prove it is generating a higher return on investment and helping the company achieve its marketing goals better than another type of media, then yes, funds should be allocated to it. Whenever a marketing tactic is profitable, it should be used. That is just smart business sense.

However, my opinion is that social media is still very much in its infancy and should be used sparingly until better measurement tools are in place to measure its effectiveness and ROI. When choosing marketing channels for my clients, social networking is a piece of the pie, but it’s a rather skinny piece. My advice is to lightly test social media marketing and measure what the results are. Take small steps. If it works and it helps you achieve your marketing goals, great, do more of it. If it does not work, no problem as you are not out that much money and you can continue testing on a small scale.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
http://www.geisheker.com
(920) 471-1638
"We don't help you compete, we help you dominate!"