Marketing Strategy of Reason Why Copy

Here is a marketing strategy used by the best copywriters to greatly increase response rates and sales. It is called using "Reason Why" copy.

"Reason Why" copy tells people why you are doing something like offering a special price, having a huge sale, offering a free seminar, giving away 2 for the price of 1, etc. The reason for this is that if something sounds too good to be true, people become very skeptical. However, if you are honest and give people a "reason why" you are doing what you are doing, then people will be more trustworthy and respond.

For example, "We are having a huge 60% off sale on Brand X dog food this weekend because we accidentally ordered way too much and we have no place to store it. Next time we will make sure our purchase order says 60 bags instead of 600. So, now we are stuck with all of this dog food and if we do not sell all of our excess inventory over the weekend, it will go to waste and we will lose money. Our dumb mistake is your opportunity to save 60% on brand X dog food this weekend."

The more honest you are, the more people will respond to your advertising. So, give people a "reason why" and they will be more likely to buy.

To your business success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
"We don't help you compete, we help you dominate!"