Google Adwords Tips part 2

In my first post, Google Adwords Tips part 1, I discussed the importance of using the keywords people are searching for as your headline. In this post I discuss how to write the second and third line of your AdWords ad. As an example, we are doing to use the search "Bird Cages"as the basis for our ad.

1. The first line is the headline. Use search terms as your headline. So, for your headline you may want to have something like: Buy Bird Cages

2. Line 2, Give a benefit. Huge Selection of Bird Cages.

3. Line 3, give an incentive to click on your ad. Huge Savings This Month!

The key with writing successful Google AdWords ads is you want to get people excited about clicking on your ad. A way to do that is always understand that people only care about what is in it for them. So when writing your ad, put yourself in your customer's shoes and ask yourself, "what's in it for me?" Why will I get value from clicking on this ad?

Click here for Google AdWords tip 3--how to use negative words to filter out "lookers" so you are attracting quality customers to your website.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
"We don't help you compete, we help you dominate!"