Great advertising book to read

I just finished reading "Where the Suckers Moon: The Life and Death of an Advertising Campaign" by Randall Rothenberg and it is fantastic. It details how Subaru selected an advertising agency and the process of developing a new image and positioning Subaru. It basically lets you be a fly on the wall at both Subaru and at their advertising agency. If you are in marketing/advertising, this is a must read book.

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Peter Geisheker, CEO
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