google adwords tips part 1

Google AdWords is quite possibly the Internet's number one advertising tool and it is a direct marketer's dream come true. It is a pay for performance model in that you do not pay for impressions; you only pay when a person clicks on your text ad that is running on Google AdWords. When I started my business several years ago, I used Google AdWords as my main marketing/advertising channel and it worked wonderful for helping me attract clients to my marketing firm. I still use it today and I can always count on Google AdWords to generate great leads for my business. However, you can also lose a ton of money using Google AdWords if you do not know what you are doing.

This blog post is going to be the first of several that provide you with Google AdWords Tips.

Tip 1. It's all in the headline. When you make your headline for your Google text ad, you want to use the exact search term you are bidding on--NOT the name of your company. So, let's say you are selling motorcycle parts on your website and you want to bid on the search term "motorcycle parts". The headline of your text ad should say, "Motorcycle Parts", not "ABC Motorcycle Company". The reason for this is your ad will be clicked on much more if you use the exact words the person is searching on.

Another huge benefit of using the search term as your headline is that when your headline words match the search terms a person is searching on, Google will bold your headline. Pretty cool isn't it! And, when Google bolds your headline, your headline stands out more and therefore, gets more clicks.

You also want to capitalize the first letter in each word of your headline. The headline "Motorcycle Parts" will be clicked on more than the headline "motorcycle parts."

Google AdWords tip #2--how to write ads that get a high click through rate.

Click here for Google AdWords tip #3--how to use negative words to filter out "lookers" so you are attracting quality customers to your website.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
"We don't help you compete, we help you dominate!"