Apple vs pc tv commercials

You hear me complain a lot about the poor quality of many TV commercials because the commercials are focused on entertainment or being clever instead of selling a product. And, the purpose of advertising is to sell a product or service, even though a lot of advertising agencies have forgotten that important point.

Thankfully for Apple Computer, their ad agency (TBWA\Media Arts Lab) knows what they are doing. The Apple vs PC series of TV commercials starring actor Justin Long are outstanding. The commercials focus on showing the benefits and quality of an Apple computer while at the same time showing the problems you will experience if you buy a PC. The commercials are great on many levels in that the commercials are enjoyable to watch, they are easy to understand, Justin Long is a very friendly actor and you just automatically like him, and most of all, the commercials focus on selling apple computers. Genius!

So, if you want to learn how to make a great TV commercial that sells product so your company makes money from its advertising instead of losing money from its advertising, study the Apple vs PC TV commercials.

Peter Geisheker, CEO
The Geisheker Group marketing firm
(920) 471-1638
"We don't help you compete, we help you dominate!"