Product Test Marketing on Google AdWords and eBay

In this marketing blog article I want to discuss the importance of testing a product’s market appeal BEFORE spending money to launch a new business and an advertising campaign.

Quite possibly the biggest mistake people make in business is they spend all of their money building a new product and opening a business BEFORE they test the market to see if consumers really want this new product. Many people have lost their life’s savings and have gone bankrupt by starting a new business to sell a new product before testing to determine if consumers even want the product.
You can never know the public’s response to a product or service without first testing it to see what their reaction will be. Testing is the key to success in marketing. NEVER try to sell a product without first test marketing it to see if consumers really want it.

It is a fact that four out of every five new products will fail in the marketplace. If you try to advertise a product on a large scale before testing it to see if consumers really want it, you are almost guaranteed to lose all of your money. You should never guess or assume what the public wants. You have to conduct test marketing to your target market to know for certain if your product is what they want.

So, how do you test if consumers want your new product? Here are two low cost strategies:

1. Create a simple website to test market your product and send targeted traffic to your website by advertising on Google AdWords. For under $1,000 you should be able to tell if your product is something consumers want. You do not even need to have a product to do this. Simply use your website as a survey tool and ask people if they would buy your product and what they would be willing to pay for it.

2. If you have a finished product, besides test marketing it using Google AdWords, you can also try selling it on eBay.com. Placing your product in an auction on eBay is very inexpensive and it is a great way to see if consumers want what you are selling and what they are willing to pay for it.

In summary, before spending all of your hard-earned money developing a new product and launching a business, first make absolutely sure that your product is something people want to buy.

To Your Success!

Peter Geisheker, CEO
The Geisheker Group Marketing Firm
(920) 471-1638
"We don't help you compete, we help you dominate!"