The stupidity of marketing less during a recession
Marketing is the sole purpose of every business. You market a product or service to attract customers and generate sales. By lessening the amount of marketing you do, you lessen the amount of customers you will attract and the sales you will generate. If you want to stay in business, making your marketing budget smaller during a recession is the worst thing you can do. That is why smart businesses market more during a recession so they can take market share away from their competitors who are stupidly marketing less.
The success of your business relies on your marketing. The more you market, the more successful you will be. If you minimize your marketing, you lose business and eventually your business dies.
Peter Geisheker, CEO
The Geisheker Group Marketing Agency
"We don't help you compete, we help you dominate"
http://www.geisheker.com
(920) 471-1638
Labels: marketing during a recession
posted by Peter Geisheker @ 10:42 AM
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1 Comments:
You are completely right Mr. Geisheker, but it is hard when money is difficult to come-by. It's even harder if you have to share your business money to complete other business needs. I think the trick is to budget wisely.
andy
www.vinonagroup.biz
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