How to succeed with email marketing

My tips for the best way to make email marketing successful are as follows:

1. Provide valuable information to your email list. Give your email recipients something of value so they keep your email and look forward to receiving your next email. I get many of my clients from my email list because I provide "how to" tips to help my subscribers better market their business. This shows them that I am an expert and that I want to help them succeed. Over time this builds trust and the people on my email list become loyal paying clients.

2. At the end of each email, add your sales pitch and a call to action. If you want people to do something, you need to tell them how to do it. "Call us today at 123-456-7890 for a no-obligation telephone consultation on X."

3. Use 1-3 testimonials in your email of satisfied customers saying how your product/service has helped them. Nothing in marketing works as well as heart-felt customer testimonials.

4. Do not overwhelm your email list by emailing them every day or even every week. I have found that sending more than one email per week irritates subscribers and they will unsubscribe.

5. Most important of all is a good subject line. Your subject line is like a headline for an advertisement. You must make your headline interesting so people want to read the email but you do not want it to look like spam. So, there is a fine balance. I find subject lines that say, "How to do X" work well.

Warmest wishes,

Peter Geisheker, CEO
The Geisheker Group, Inc.
"We don't help you compete, we help you dominate"
http://www.geisheker.com
(920) 592-9595