How to raise your prices without irritating customers

As the price of gas continues to rise, many companies are finding they have to raise their prices due to higher shipping/transportation costs. The problem is, how do you raise your prices to compensate for your higher costs without irritating your customers? Here's how...

The best way to inform customers that you are raising your prices is to be brutally honest and justify the price increase. If it is now costing your company X% more to get your supplies shipped to you because of higher gas prices, say so. Customers will understand the situation you are in and they will continue to buy from you.

You also want to remind your customers of the benefits of doing business with you. Do you offer better service than your competitors? If yes, quantify how you provide better service (live people who answer the phone, open on weekends, open earlier and/or later than competitors, etc.). Do you offer a superior product? If yes, explain why it is superior and of higher value than competing products. Focus on the benefits of how your product or service makes your customers' lives easier. Prove to them why it is in their best interest to do business with you instead of your competitors.

To your marketing success!

Peter Geisheker, CEO
The Geisheker Group Advertising Agency
"We don't help you compete, we help you dominate"
http://www.geisheker.com
(920) 471-1638