How to make trade shows more successful

Here is my number one tip for trade show success:

Don't be boring! If you have a boring booth with boring people standing around with their hands in their pockets, you are wasting your time and money going to a trade show.

To be successful, you must make your booth attract attention. You need your booth to be the party booth. Choose a theme - be the beach party booth where people are all wearing matching beach shirts and shorts. Offer a contest for a free beach vacation for every person that completes a quick survey (name, company name, size of company in annual sales, number of employees, address, phone, email, fax, website, etc.). The key is you have to make your booth the party booth where the fun people are. Hiring a couple of attractive female beach models for the day does not hurt either. If you want people to come to your booth so you can collect their information for future marketing, you must make your booth the party booth the draws them in.
If you cannot afford to offer a beach vacation contest, offer non-alcoholic tropical drinks in exchange for the prospect completing a short survey. And make sure to have a large sign that says FREE TROPICAL DRINKS.

To your marketing success!

Peter Geisheker, CEO
The Geisheker Group, Inc.
"We don't help you compete, we help you dominate"
http://www.geisheker.com
(920) 592-9595